A strong online presence is significant in growing your business. This can be achieved by having a robust website coupled with engaging content. However, these alone are not enough to ensure that your business will thrive. In other words, nicely built and well maintained websites are pointless without a well-thought out strategy.  This is where web analysis comes into the … Read More

Websites may be simple or complex so as user journeys, hence user flow came into existence to bridge this gap. It is essentially helping you see how a user makes their way through your website or app.This could encompass the steps they take to perform a certain action, or it could be a more general clicking around. The more you … Read More

The digital marketing process may seem simple however it takes a thorough understanding of the different aspects to ensure good results.  Lead generation refers to the process of attracting prospective customers through letting them find your content, follow you on social channels, get them to sign up for your email list and encourage engagement. It is also worth noting to … Read More

The birth of ecommerce has paved the way in having websites as a necessity in doing business. Especially with the unprecedented impact of the pandemic last year, most businesses were forced to shift into doing business transactions online. Even consumer behavior and trends have significantly changed in the digital era. With the massive information readily available in the World Wide … Read More

It is undeniable that as website owners, you must keep yourselves abreast of the trends in digital marketing while making sure that such efforts are actually converting into leads.  More than making your products and services known to prospective buyers or casual visitors, your website communicates your brand. A well-crafted presentation wins over some bland compilation of pictures on a … Read More

The connection between design and copy and how it catapults engagement on its users must be a top priority of a website owner. As content development continues to evolve so is your website. It must be able to thrive and adapt, not boxed with the conventional. There are a lot of tools which you can use to get started. Planning … Read More

Perhaps you might think that website planning does not include setting your goals but apparently this is one of the most important. Building and maintaining a website without clear cut goals may get you in trouble in the long run. It’s easy to get into the habit of just “maintaining” your site. Without specific goals, it’s very difficult to know … Read More

The breakthrough of ecommerce paved the way for many online businesses to become household names. If before, the only way to shop is through the traditional way which means going to the physical store to actually buy a product, now, through ecommerce you can shop ‘til you drop from practically wherever you are through your gadgets.  What is ecommerce and … Read More

Google Analytics is one of the most readily available yet the most underutilized analytics software. Google launched this as a free web analytics service that allows you to analyze data thoroughly in in-depth detail about the visitors on your website. In essence, Google Analytics provides valuable data trends which when used appropriately could catapult your business to greater heights. Business … Read More

Have you ever wondered how several websites load and are made available to visitors in the World Wide Web? Is purchasing a domain name for my business the end all be all, meaning it is the sole thing keeping my website active? Are these automatic that once I build a website and I search for it on the web, it … Read More