The digital age prompted a lot of advancements in the way we do things and business is not an exception. Especially with the unprecedented changes brought about by the pandemic, a lot of business owners have now shifted online and fully utilized several digital platforms in doing and conducting business. Among the emerging and promising ways of doing business is … Read More
Tips to start an ecommerce business
Shopping online used to be a convenience and a luxury, now – it’s a necessity. Ecommerce is the present and future. The growth of ecommerce skyrocketed and according to EMarketer survey published in 2020 it is projected to have 385% percent growth in 2023. It was recorded that from 2014 up to this day there was a significant rise in … Read More
Creating an Effective Business Website
Oftentimes we hear the phrase branding is everything. Well in business, branding really matters if you want to thrive in the industry. Think of it as your identity and the attribute that people will remember you for. Whether you’re a start-up or an established business, an effective website is a necessity. Here are some things to consider when establishing a … Read More
What are the Benefits of User-Centered Design
User-Centered Design (UCD) or User-Driven Development (UDD) is a framework of processes in which usability goals, user characteristics, environment, tasks and workflow of a product, service or process are given extensive attention at each stage of the design process. UCD is a tool mainly used for solving problems. It is an optimistic approach that is used to explore new solutions … Read More
Considerations Before Investing in a Website
Gone are the days when websites aren’t considered essential to doing business. In fact, the better your website can effectively convey its message to customers, the more likely it will increase the likelihood of your business’ success. On this note, we will share the things you need to consider before investing in a website. Knowing who you are as a … Read More
5 Key Benefits of Blogging for your Business
Now being full speed in the digital world, the dynamics of digital marketing continues to thrive and businesses are forced to adapt to it. Businesses need to ensure that its goals are being met including being responsive to the needs of consumers who after all are the lifeblood of a business to survive. Hence, especially for small businesses, they need … Read More
Persona Mapping Starter Pack
What is Persona Mapping and how can it help you with everything that you do in your business or organisations. Communicating your brand to your target audience entails more work than what one actually thinks. Questions like who visits your site, what could be their possible motives and whether or not my website is comprehensive and user-friendly enough. If one … Read More
Website Firewall Security
Understanding how website firewall security protects your online brand and what you need to do to get on top of this. No matter how you think about investing for a website firewall, it has been proven to be effective and necessary especially now in this digital era. Even if you have this belief that your website is not prone to … Read More
SSL Certificates & Brand Equity
Have you ever noticed when you are visiting a website and seeing either the icon of a padlock, or alternatively the words ‘Not secure’ before a website URL?? A simple analogy for you to think of, if you were standing in front of two shops that were identical, but in shop one (1) it was known to have shady characters, … Read More
Benefits of having FAQs on your website
It is undeniable that digital marketing has redefined the way of doing business nowadays. Investing for a good website developer carries with it the challenge of providing great content to communicate your brand to potential customers. While the website contains different headings describing the services or products a business offers, some businesses tend to undermine the value of putting up … Read More