The effectiveness of having a Contact form on your website

website without a contact form page is close to useless because the reason why businesses have websites is to bridge the gap between consumers and you, as the business owner. It is supposed to help you smoothly facilitate your business where people who want to contract your services can easily send their message and concerns.

How to structure my website homepage for impact and clickthrough

The hierarchy of the components of your website and how they relate with one another must be fashioned in a way that does not defeat the purpose of your website. Also, if you’ve invested in SEO initiatives, structuring your website is also material. Hence, it must only contain the vital elements and it is on how you arrange them which could trigger scrolls and clicks. It’s really a transitional page that gets users closer to your content or product. If website visitors get stuck reading a whole bunch of introduction text, they may never take that essential next step that takes them into the real meat of your website.

The impact and effectiveness of embedding social media feeds into your website

Embedding refers to the process of integrating images, links, videos or other digital media into social media posts or websites. An example includes a visual element on social media posts to encourage clicks. However, it can also work the other way around by embedding links to your social media on your website.

How to analyse your website traffic to improve your website

Measuring website traffic now is no longer limited to determining how many people visited the website. Now, factors such as how long did the user stay, percentage of users who made a purchase, bounce rates, how much did that traffic cost you, etc.

What things should I consider and do to maintain my website

The work does not end once you’ve already pushed your site live In fact, this where the work actually begins. With regular website maintenance, your site will run smoothly. Using a proper website maintenance program you can try and avoid being hacked by keeping everything up to date. With a regular maintenance for websites in place it secures your site and prevents you from losing pertinent data. It also enhances user experiences because you allow visitors to engage by giving updated, fresh and compelling content.

The importance of customer and constituent data and insights for your marketing campaigns and website evolution

ommunicating your brand the right way to your customers and engaging effectively with them are two of the most underrated yet super valuable in making your business thrive. Customer and constituent data are important because what you can deduce and analyse pertinent information necessary in devising your marketing plan. Consumer insights derived from reliable data enable you as a business owner to understand certain behaviours and underlying motivations of your target audience.

Why is an easy to use website menu important for an effective website

Having to navigate through an unclear and disorganized website is like driving on a road with hazy directions. The difference of having huge bounce rates and less percentage on sales is often pointed at unimpressed website visitors leaving the site because of unfriendly navigation. The navigation menu bar refers to the collection of links you see placed vertically on the … Read More

Why website legals are a must for all websites

Most websites should have at a minimum a Privacy Policy and a website disclaimer. If your website is into selling, a solid and comprehensive Terms and Conditions is indispensable. Data privacy is at the core of having these in place. Complying with these legals are essential and every developer asks you these things before making your website go live. It … Read More