When the pandemic started back in 2020, more consumers opted to use social media for most of their needs including groceries, fast food deliveries, home-cooked meals and many other services. Consumers preferred to buy their products online in the comfort of their homes due to the fear of potential infection and/or due to lockdown or isolation. This is why it is essential for businesses to have a variety of social media platform accounts. Let’s find out the best platforms e for your business.
This is the platform for Do-It-Yourself enthusiasts, from home decorating, or home design to renovating your home. This is also where keen home chefs would go for Air Fryer and slow cooker recipes. However, not everyone has the time and resources to try these DIYs. But it can also be an avenue to find the best website for your business. You may find yourself getting routed to a shopping site like Amazon or Instagram business account selling products that you are interested in depending on your previous searches.
Among the social media platforms, LinkedIn would be for the most professionally-focused users. This is where you can do business to business deals. It has 400 million users whose goal is to expose their business to the right audience. Like Facebook, you get to see details about the business you are checking out. However, it surpasses Facebook as you will also see the connected businesses or professionals with which you may want to connect. wl.
Microblogging with only 140 characters makes it quite hard to share your business around the globe. On the bright side, it also may be just what you need to showcase your business and products. As of April 2022, there are 229 million users to which you can show your business. Social media influencers use a few lines or hashtags to show everyone what products they use which are definitely worth buying for their followers.
Because of this platform, the word “Instagrammable” has been coined. The home of aesthetic cafes, places, OOTDs and accessories. Your business can thrive with this platform through photos of your products or short videos showing your product and services along with the reviews from your happy customers.
YouTube
You no longer need to star in a movie or TV show to be famous. As long as you are creative and confident, you can star in your own Youtube page! Lots of businesses have partnered with YouTube content creators/social media influencers for endorsement of their products to great success. These influencers use their YouTube channel for unboxing, tutorials and even reviews of their thoughts and feelings about the products. A lot of businesses also create their own channel for their product launches or challenges where consumers can participate and win prizes.
Nowadays most people no longer ask for phone or mobile numbers, instead they would ask for a Facebook page and communicate through Facebook Messenger. With its more than 2 billion (and rising daily) users, businesses can increase their visibility through being shared by their customers and also through Facebook ads. Its user-friendly interface helps improve business branding through tags, comments and even sharing posts with reviews. This explains why they are currently the top social media site for businesses.
All these social media platforms work well with any business as long as you know what your audience wants to see. Through social media and the internet it is easier to share posts and get free advertisements to boost your business branding and gain more traffic on your website since each social media can be connected with each other.