Things to think about to have the most effective website that represents your business

Oftentimes we hear the phrase branding is everything. Well in business, branding really matters if you want to thrive in the industry. Think of it as your identity and the attribute that people will remember you for. Whether you’re a start-up or an established business, an effective website is a necessity. Here are some things to consider when establishing a solid branding for your website.

  1. You have to know your “WHY?” A Clear Purpose

It is essential early on to determine your purpose why you’re doing things. Why you provide these products and services? Know by heart what you want to offer so that when someone lands on your website, even in a short span of time, they will know what you do and what response from the visitor you need.

  1. Your overall website look and feels must be professional.

From your domain name, business logo and color scheme- they all must be consistent and professional looking. Remember, aesthetics is just one factor but it could make or break your brand. If a website is aesthetically pleasing, then it’s more likely that users navigate through it more than a bland website.

  1. Your site must be user-friendly. Simple Navigation

In short, it must utilize simple navigation and less likely to confuse your users. No matter which type of menu you choose, it’s important to make it as easy as possible for visitors to find what they need on your website. Your navigation should be simple and intuitive in both the design and the way the pages are organized.

  1.  Incorporate strong Calls to Action.

These are subtle words which necessitate an action from the user. This is essentially marketing but  a call to action should tell your reader what to do and, if possible, what they’ll get out of performing that action. Strategically placing CTAs in your content is another way that you can increase conversions. More conversions mean more sales.

  1. Provide compelling content.

It’s important that your content is relevant to your customer, informative, and optimized for search engines. Think about what your ideal customer would want to know about your product/services and create pages and blog posts around these topics. As you might have guessed, creating good SEO content isn’t easy. That’s why so many people hire digital marketing agencies to create their content!

  1.  Ensure compatibility with mobile devices. 

Check for broken links, images not appearing, or slow loading of your website in mobile devices. Your website must be mobile compatible because mobile traffic accounts for approximately half of all web traffic so a good mobile experience is crucial.  Ensure that your web design agency creates responsive websites. Responsive web design means your site will look and perform well on any device: computer, tablet, or phone.

  1. Using Google Analytics for informed decision making.

While you can technically have a business website without Google Analytics, we don’t recommend it. Google Analytics gives you an unbelievable amount of information about your website traffic and users. From traffic sources to the operating system most used by your visitors and so much more, you’ll learn about your users and better tailor your marketing efforts to them. You can even set up goals like a visitor making a phone call or filling out a contact form and track whether you reach those goals every month (or week).

For those of you that are discovering Ngakkan Nyaagu (NGNY) for the first time, we are an Indigenous Digital Agency. NGNY is a 100% Aboriginal owned business and has been operating for 5 years. We have been engaged to deliver website, mobile app, graphic design and hosting services for Indigenous organisations and businesses, non-Indigenous organisations, businesses, government and enterprise. We are Supply Nation Certified, NSW Indigenous Chamber of Commerce (NSWICC) registered and B-Corporation Certified. We have gained a wealth of knowledge and experience along the way and have a lot to share with Indigenous businesses and the buyers of their products and services. (