5 Key Benefits of Blogging for your Business

Now being full speed in the digital world, the dynamics of digital marketing continues to thrive and businesses are forced to adapt to it. Businesses need to ensure that its goals are being met including being responsive to the needs of consumers who after all are the lifeblood of a business to survive. Hence, especially for small businesses, they need to develop a strong web presence to engage and communicate with their customers.

The work does not stop in creating a highly developed and well curated website. It is imperative that business owners establish a comprehensive online marketing and branding strategy which would make their businesses stand out in the digital marketing scene with global standards for that matter.

According to a recent study, one of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Business blogging has been defined as a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.

The main goal of businesses in utilizing blogging is because it is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers. According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.

To help you be convinced that blogging does wonders to your business, here are five benefits of blogging for business:

1. Boosts Search Engine Optimisation (SEO) Effectively

One tip for those who want to start business blogging is that the majority of the big search engines love fresh, dynamic, updated and relevant content. Undeniable, blogging is one of the most straightforward and inexpensive methods for a business to actually realize this. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index.

Keywords and tags are also crucial to be used so that consumers will use them to search for the types of services or products that the business offers.

2. Establish Relationships with  existing clients and for new ones.

A business who values their customers really thrives and speaks a lot about their brand. Customer engagement is an immensely important element of online marketing and branding. Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. Blogging is a good way to build trust with your target audience through high quality content that they find relevant.

With an active comment section, you will also be able to follow the visitors’ responses to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.

3. Solidify your brand.

A business must invest for their content. A good, comprehensive and valuable content goes a long way. That is what will drive customers and website goers to actually dwell on your website and read what you’ve been posting. It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry. By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge and experience that you have gained in your field.

Over time, writing regularly helpful and informative blogs will make you the “go to” tool within the industry in your particular niche, leading to more inquiries and higher conversion rates.

4. Build a connection with your audience through your blog posts.

It is also important to keep the comments section of your blog posts active so that the audience and readers feel that their feedback is being valued. Brand awareness is an immensely important element of marketing and blog posting will allow you to show your followers a personal side of your business. You can open up your brand message and engage existing and prospective customers in a way not possible through outbound marketing mechanisms and techniques.Blogging will give others a lucid sense of the corporate standards, business character, vision and the personality of your company.

5. Increases chances of online exposure.

One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog.

This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.

For those of you that are discovering Ngakkan Nyaagu (NGNY) for the first time, we are an Indigenous Digital Agency. NGNY is a 100% Aboriginal owned business and has been operating for 5 years. We have been engaged to deliver website, mobile app, graphic design and hosting services for Indigenous organisations and businesses, non-Indigenous organisations, businesses, government and enterprise. We are Supply Nation Certified, NSW Indigenous Chamber of Commerce (NSWICC) registered and B-Corporation Certified. We have gained a wealth of knowledge and experience along the way and have a lot to share with Indigenous businesses and the buyers of their products and services. (ngny.com.au)