The things you need to consider before investing in a website

Gone are the days when websites aren’t considered essential to doing business. In fact, the better your website can effectively convey its message to customers, the more likely it will increase the likelihood of  your business’ success. On this note, we will share the things you need to consider before investing in a website.

  1. Knowing who you are as a brand. 

It needs thorough understanding  of your purpose, what you want to offer and how you want to reach your customers. This is commonly referred to as the About Us page on a website. It has to  be brief, concise and easy to understand for your potential customers or site visitors. You must be able to answer what the site’s purpose is where navigation and content are key in retaining customers and attracting potential ones.

  1. Ensuring that the website data are complete and concise

Before starting a website, the essentials include perfecting the text (web copy), logo, company name, photos or media. This is one of the most tedious parts in website building because this acts as your blueprint, your content that you want to be shown to the web. In line with this, you need to make sure that you remove unnecessary media that will only taint your website.

  1. Choosing the perfect domain. 

The simpler, the better. You might want to consider acronyms of your business  or company name, or something creative but not deviating from your original name so as to strengthen your brand. Remember, a domain name lasts relatively longer and just like your company name, it has to be uniquely yours, professionally sounding as it echoes your online presence reputation.

  1. Coming up with your NAP signature. 

Otherwise known as Name, Address, and Phone signature is also a necessity. In fact, this will be the game changer of it all as it contains your contact information and it will be better if it’s showing on local search queries.

  1. Devising a catchy yet comprehensive fold or banner. 

It is essential because what’s above the fold forms part of a customer or site visitor’s first pression of what your business is about. Mottos, tag lines, testimonies or trivia may be incorporated into the fold. Remember not all people who browse the net have lots of time and every second such visitor dwells on your site could mean potential profit or customer relationship. So position your unique content into the fold as strategic and as informative as possible.

  1. Equipping your website to be mobile-friendly. 

Studies show that the majority of internet users browse using their mobile phones. With e-commerce and digital marketing rising, on April 21, 2015 Google devised an algorithm prioritizing mobile sites. If your website does not have this, you may have to redesign and make available a mobile version of it. This way, you’re not only limiting your scope of reach and it is more convenient for the users.

  1. Showcasing your expertise through publishing testimonials or blogging. 

Testimonials allow your website visitors to know your achievements so far and the experiences of others upon having done transactions with you. Blogging, on the other hand, allows you to make creative content readily available for your visitors while incorporating salient facts about the products and services you are offering. Of course, showing off your expertise is not only limited through these two. If resources are not a problem, you may go for something huge as video advertising, regular newsletter, etc.

  1. Utilizing Google Analytics. 

If you want to track and analyze who, where, when and how often interactions and visits your website gets, then say no more, Google Analytics is the answer. It allows you to see the traffic that is coming to your site and you will be guided on your strategies to improve site traffic which can boost your sales.

  1. Securing your website.

Especially in the call to action part where it is unavoidable that personal details of customers will be inputted in the site, it is imperative that websites should have SSL or BBB certificate. This way, customers who use your website will be secured that their information sent over the web is safe.

  1. Incorporating SEO strategies for your website.

Having a well-curated website is the goal but with SEO in the picture, both have to be incorporated to ensure that your brand’s online presence is outstanding and you get the value of your money’s worth.

Here at NGNY, we give your money’s worth by ensuring that the website you will be getting is top-notch, secured and reflective of your brand. Check out _________ to get started on building that dream website of yours and get ready to take your business to the next level.

For those of you that are discovering Ngakkan Nyaagu (NGNY) for the first time, we are an Indigenous Digital Agency. NGNY is a 100% Aboriginal owned business and has been operating for 5 years. We have been engaged to deliver website, mobile app, graphic design and hosting services for Indigenous organisations and businesses, non-Indigenous organisations, businesses, government and enterprise. We are Supply Nation Certified, NSW Indigenous Chamber of Commerce (NSWICC) registered and B-Corporation Certified. We have gained a wealth of knowledge and experience along the way and have a lot to share with Indigenous businesses and the buyers of their products and services. (