Having social media for your business has now become a staple necessity and there has to be techniques on how to integrate them into your website properly. Social media integration refers to adding seamlessly posts and profiles in your website to boost more engagement and sales. This is helpful to let your visitors and customers be aware that you’re active … Read More

Research shows that about 81% of people research a business or service on the internet prior to making a purchase decision. However, despite this number a huge number of 46% of business owners listed “Business currently doesn’t need one” as the top reason for not having a website. It does not make sense, right? Nowadays, businesses need a website not … Read More

In digital marketing, ranking well in search engines entails robust and strategic ways to improve your Search Engine Optimization (SEO). Content and links are the two cornerstones of SEO. Have you ever wondered about all those bold words sometimes in blue when reading web articles and they’re clickable? These are links or hyperlinks which are clickable objects embedded on a … Read More

What is user flow and why is it important? A user flow is a visual representation, either written out or made digitally, of the many avenues that can be taken when using an app or website. The flowchart begins with the consumer’s entry point on the product, like an onboarding screen or homepage, and ends with the final action or … Read More

In this digital era where everything is rapidly changing, ensuring that your websites can withstand the test of time is a must. The industry standard for practically everything seems to change a lot. What may be totally in today might be outdated tomorrow.

In ecommerce and online selling, people come and go. One of the daunting challenges marketers face is how to turn first-time users into long-term customers. This is where the relevance of coming up with a user journey comes in. It essentially helps you keep user motivation at the front of your mind and create UX flows that get users where … Read More

According to Statista, there are approximately 3.6 billion smartphone users in the world. It is without a doubt that the rise of mobile technology dominates the world. The “app vs web” question will remain a very real consideration for organisations seeking to establish a mobile presence. The two primary means to establish a mobile presence are through a mobile website, … Read More

We often wonder how people find businesses online and eventually close transactions with them? The answer is simple. Generally, people try to utilise search engines like Google or Bing and type in the search bar practically anything they need to have answers on. There is no end-all-be-all formula to achieve SEO success however we are not helpless in this aspect. … Read More

In order to establish a strong online presence, a well-maintained website entails serious work. Further, a lot of transactions now can be done online which at most times necessitate giving out personal information. Every website can potentially be a target for malware, spammy links. In 2018 alone, over 18 million websites are infected with malware at a given time each … Read More

Deciding to build a website is the first step you can make in growing your business. While it is coupled with challenges, we’re here to let you know that it doesn’t have to be that daunting and hard. All it takes is ample preparation from planning to execution and of course being flexible should challenges come your way. Since we … Read More