The site mapping phase of a website project is a strategic process that if done correctly, will set the tone for your entire website.It is a hierarchical listing of a website’s pages, that includes details regarding the page intent, content and functionality. A sitemap that is constructed with clear goals could be the driving factor to a website’s success, providing a vital link between your pages and search engine and nurturing the user experience which is vital to the website’s conversion process. Sitemaps are not a novelty and have long since been part of best web design practices. Hence, it necessarily follows that you should structure your site map as accurately as possible.

Images on your website do more than just painting a pretty picture. It is a fact that humans are visual creatures and what we see often resonate and integrate in our imagination. Research has found that the human brain can correctly identify images in as little as 100 milliseconds, making carefully-chosen images that reflect your product and values an important opportunity to quickly capture visitors’ attention – even before they’ve read a word of text. Because most are visual learners, images transcend language and words which allow for a greater understanding of whatever is being presented to you. According to science, our brains form first impressions within seconds hence only those imagery and design which created an impression to its viewers absolutely stand out. Aim for photos that depict positive emotions and, if it makes sense, contain people, two things that have been shown to boost conversion rates. In this article, we will be giving you the reasons why having the right imagery is non-negotiable for you to achieve success and growth in your business.

It is not uncommon that your website is one of the first things a prospect will look for when dealing with your business. If before the instant questions consist of  asking for business cards or your physical address, now they ask for your website address. A website is a tool that stores and contains all the necessary information about your … Read More

Social media has become integral in ecommerce and more than ever it has ensured that not only you’re growing our business but establishing your brand by increasing the likelihood of gaining more followers. By incorporating social media into your website, you are providing an opportunity for your content to be shareable, allowing it to be available across your social media platforms. This is extremely helpful to make your content viral and not just confined on your website, which visitors might not actually chance upon through organic search.

IT Services are a necessity of every organisation who runs their own website whether it is for maintenance or for fixing features of your website services. The global managed services as an industry is expected to grow exponentially to a revenue of $282 billion in 2023 from a recorded $180.5 billion in 2018. The main consideration why this industry is … Read More

Most people are visual learners and it is undeniable that one’s attention span can change drastically upon presenting pleasing visual stimuli. A social media platform like instagram has its thrust on sharing pictures and videos with your friends and connections. Instagram now has grown from being a social platform to being an asset, an important tool in digital marketing. According … Read More

According to a research conducted by Social Media Examiner, about 96% of marketers are using social media but of this number, 85% are not sure which are the best platforms to be used and how to effectively manage them. Furthermore, since going digital is now the trend, it is proper to dissect the benefits of utilising social media in digital … Read More

It may not be as popular as facebook, but LinkedIn has its advantages in digital marketing. A lot has been said about marketing and growing one’s business on LinkedIn because of the misconception that it is only a platform for building a professional network. While this premise is not entirely faulty, this platform allows you to connect with other business … Read More

When the revolutionary social media platform, Facebook was launched in 2004, the founders already had in mind to introduce the idea of advertising for businesses using the platform primarily for them to fund the hosting servers and keep the Facebook afloat. However, it was only in 2004 when Zuckerberg and Saverin introduced Facebook Ads where it gave businesses a space … Read More

While Twitter may not be the best social media platform for digital marketing, it has its strengths because it’s fast-paced but you get your money’s worth. However, it requires a lot of engagement to keep it afloat.  In this article, we will share the main benefits of using twitter for your digital marketing initiatives. If it’s trending, then you made … Read More