In order to work on a superb content, your marketing team needs to highlight the qualities that set your brand apart from your competitors.

ommunicating your brand the right way to your customers and engaging effectively with them are two of the most underrated yet super valuable in making your business thrive. Customer and constituent data are important because what you can deduce and analyse pertinent information necessary in devising your marketing plan. Consumer insights derived from reliable data enable you as a business owner to understand certain behaviours and underlying motivations of your target audience.

The world wide web must be accessible for everyone regardless if someone has a condition that affects their capabilities of using the hardware or software utilities of technology.

Having to navigate through an unclear and disorganized website is like driving on a road with hazy directions. The difference of having huge bounce rates and less percentage on sales is often pointed at unimpressed website visitors leaving the site because of unfriendly navigation. The navigation menu bar refers to the collection of links you see placed vertically on the … Read More

Most websites should have at a minimum a Privacy Policy and a website disclaimer. If your website is into selling, a solid and comprehensive Terms and Conditions is indispensable. Data privacy is at the core of having these in place. Complying with these legals are essential and every developer asks you these things before making your website go live. It … Read More

The success of a website does not only rely on it being up and running on the web, but the overall look and feel of your website matters as it translates and communicates with the audience how you can provide answers to their problems. In this article, we will be discussing some of the critical and common elements that need … Read More

In digital marketing, the goal is really to drive visitors to actually buy your products or engage in your services. This can be achieved by incorporating in your homepage website a clear and compelling “Call To Action (CTA).  A website call to action (CTA) is some form of text, banner, button, image, or other elements that instructs a website visitor … Read More

The common misconceptions of small businesses when they’ve launched a website is to  stop there. The truth of the matter is that launching is just the first step. Maintaining and running it is another. Do not fall into the trap of not caring simply because you have ticked off your to-do list. There are a lot of ways your website … Read More

Digital marketing has redefined the conduct of ecommerce and utilization of the world wide web. These do not only include social media platforms but rather also include blogs published in websites. In fact, because of the internet providing us answers and solutions to almost anything, it is undeniable that investing in good content will catapult your search engine optimisation rankings, … Read More

The only way to establish successful marketing is to utilize Search Engine Optimization (SEO). The common misconception is that SEO and digital marketing are two separate entities when in fact they are two personalities emerging from the same person. Both must not be viewed in isolation to achieve targeted results. In fact, the commonality for both is that to achieve … Read More