The digital marketing process may seem simple however it takes a thorough understanding of the different aspects to ensure good results. Lead generation refers to the process of attracting prospective customers through letting them find your content, follow you on social channels, get them to sign up for your email list and encourage engagement. It is also worth noting to qualify leads because not all leads translate to your business success. The end goal is not only for prospects to buy your product or service, but inculcate in them engagement, a desire for your product. Anybody can create a website, but not everybody can create a conversion machine. Your website should be a tool in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you are offering.
Your website is more than just a placeholder, it is your identity and tool to catapult your business to the next level. Whether you use your website to sell your products or services or increase your reach, bearing in minds the following steps will help you get started in perfecting your lead generation implementation. With ecommerce at its peak and competition is high, it is imperative that you stay ahead of the game. Resources wise, driving traffic is costly but with the right approach, this will do wonders to your business.
1. Your phone number and address are a MUST in your website.
The common practice on website building now is to place contact details like phone number and address on website pages. Other websites intentionally design their website footers or headers containing their company logo and contact details. Not only does this practice help boost your credibility but more importantly it allows your prospects to reach out to you. According to a study by Google, “4 in 5 consumers use search engines to find local information.” Half of all consumers who search for local businesses on their smartphone make in-person visits the same day, and 18% of local smartphone searches “lead to a purchase within a day.” This is the first concrete step to take to act on lead generation.
2. Devise a micro landing page.
Nothing pisses an internet user more than the site that is taking forever to load. To address this, you may devise a micro-landing page, a full pop up that appears in response to specific user behavior. Activities like hovering over a text or attempting to click Calls To Action (CTAs) prompt pop-ups like live chat if enabled in your website or messages to guide the user on the next step. According to Google, incorporating a comprehensive micro-landing page increases conversion rates by 15%.
3. Utilize automated online chat.
This is also one effective way in driving sales and generating leads. It allows you to communicate with a prospect who might not have the availability to engage in a phone call with you. Its advantage is striking while the iron is hot as it is a dialogue over chat and might be a plus for potential customers who prefer chat over voice calls.
4. Incorporate testimonial pages.
Social proof is indispensable in creating credibility for your brand otherwise it is hard to convince people to believe in what you can do. A helpful tip is to use high quality resolution photos coupled with clear and concise text. Adding testimonials to your website pages provided that they came from real people who had positive experience dealing with your brand is an effective way of generating leads as curious people’s attention will be drawn.
5. Ensure that your site is mobile-friendly.
According to the Pew Research Center, more than 5 billion people have mobile devices, and over half of these connections are smartphones. Ensuring that your website is compatible with mobile devices catapults your business to the next level as this has now become an imperative task. Google search ranking results are favorable to those sites which have sites that are readily available to be viewed on mobile. Hence, this correlates to bigger chances of generating more leads as your business is accessible to people anytime, anywhere.
6. Create compelling yet credible content.
This is basic. Without outlining and presenting to your visitors in a comprehensive manner what your business is all about, they might be leaving your site in no time which also consequently means failure to create a qualified lead out of them. It is imperative to craft your content in a way that it is compelling to draw attention and knowledge from yet credible enough not to mislead them in any way. Lead generation efforts will be futile without people actually believing in your brand.
7. Add appropriate Calls To Action (CTA) to guide the users on their next steps.
Calls To Action (CTAs) are material in lead generation as they serve as guide website visitors’ behavior. Few examples include getting visitors to subscribe to your website’s email list or letting them follow your business on your social media networks. While this may seem to be not an instant way of conversion, this practice has been proven to be very effective in lead generation. As people continue to subscribe in your email list and follow your social media channels, you’re bridging the gap between you, as the business owner and your potential customers. They may not buy from you at this time but you can easily retarget them and make them engage your products and services in the future.
8.Append retargeting tags.
This is a wise strategy to be implemented when promoting your site’s content, products or services offering across different ad networks. It’s more feasible to retarget a visitor that has been on your site before than to promote and convert a brand new visitor. To do this, simply add the retargeting code into your website, which will bring previous visitors to your site and compel them to return so they will convert on your site in the future.
Indeed, developing your website as a tool and mechanism in generating leads entails an understanding of the inner workings and how to do it in your capacity depending on the needs of your business. Implementing these steps depending on which suits best for you, guarantee a significant improvement in your lead generation and help your business succeed.