Understanding your customers: The Importance of incorporating Google Analytics for your website

Google Analytics is one of the most readily available yet the most underutilized analytics software. Google launched this as a free web analytics service that allows you to analyze data thoroughly in in-depth detail about the visitors on your website.

In essence, Google Analytics provides valuable data trends which when used appropriately could catapult your business to greater heights. Business owners should see the importance of utilizing Google Analytics which would lead to a better business strategy. Considering that almost all businesses have online presence through a website, thus it becomes imperative that a business or website owner get to measure actual results whether or not they are achieving the goals for their brand to be recognized and those clicks translate to actual leads.

The most important consideration is to know the details of what people do when they visit your website, how long they stay and what are the pages they visit on your website. Regardless of the nature of your website,  whether you are an e-commerce, retail, or an informative blog, you would definitely want to study and interpret the behavior and trends of your website visitors to deliver better results.

For those who don’t have an idea of how their business is ranking on Google, then the  need to take advantage of Google Analytics is a must. Setting up a  Google Analytics can help you to understand the following key metrics which include but are not limited to the number of web visitors, their basic demographics, behaviours in navigating your site, the content they are mostly inclined and your website’s social media interactions.

Google Analytics allows you to track and measure your web traffic and monitor your Return of Investment. The good news is that Google Analytics is absolutely free. Being able to clearly monitor and review what works and what doesn’t is the best way for you to make informed decisions. If you can see what moves are performing well and which ones aren’t, weeding out the bad from the good, then you’re able to work more efficiently without wasting any time or resources.

You don’t want to waste your resources like effort, time and money, hence it is imperative for a website owner to get to know the trends and statistics so that he or she may be guided on what practices to improve and what to scrap. This is also true even to  small business owners, you can’t afford to waste either. Hence, it’s your job to make sure that every move you make would ultimately yield best results. This starts with identifying what wastes time and money so that you can focus on the things that actually make you money and are worth your time.

Google Analytics serves as a reliable repository for it allows you to have all of your data in one place, making it easier to compare the different platforms and channels. For instance, if you’re currently putting money into your SEO, social media marketing, or PPC ads, then you can accurately monitor your overall ROI.

Website owners must consider looking at the important metrics, like bounce rate and time on page, to see if you need to improve your landing pages for a maximized ROI. Monitor and track your social media ads, PPC ads, and SEO efforts every day, focusing on finding ways to improve upon the ads that work while getting rid of the ones that don’t.

Is your website what you envisioned it to be? Are you constantly monitoring the trends and data generated and employing the necessary means to improve your website and deliver quality experience to your users?

For those of you that are discovering Ngakkan Nyaagu (NGNY) for the first time, we are an Indigenous Digital Agency. NGNY is a 100% Aboriginal owned business and has been operating for 5 years. We have been engaged to deliver website, mobile app, graphic design and hosting services for Indigenous organisations and businesses, non-Indigenous organisations, businesses, government and enterprise. We are Supply Nation Certified, NSW Indigenous Chamber of Commerce (NSWICC) registered and B-Corporation Certified. We have gained a wealth of knowledge and experience along the way and have a lot to share with Indigenous businesses and the buyers of their products and services. (ngny.com.au)