How to plan and structure your website content

The connection between design and copy and how it catapults engagement on its users must be a top priority of a website owner. As content development continues to evolve so is your website. It must be able to thrive and adapt, not boxed with the conventional. There are a lot of tools which you can use to get started. Planning … Read More

The importance of setting goals for your website and how to set them

Perhaps you might think that website planning does not include setting your goals but apparently this is one of the most important. Building and maintaining a website without clear cut goals may get you in trouble in the long run. It’s easy to get into the habit of just “maintaining” your site. Without specific goals, it’s very difficult to know … Read More

How To Successfully Launch Your Ecommerce Website

The breakthrough of ecommerce paved the way for many online businesses to become household names. If before, the only way to shop is through the traditional way which means going to the physical store to actually buy a product, now, through ecommerce you can shop ‘til you drop from practically wherever you are through your gadgets.  What is ecommerce and … Read More

Understanding your customers: The Importance of incorporating Google Analytics for your website

Google Analytics is one of the most readily available yet the most underutilized analytics software. Google launched this as a free web analytics service that allows you to analyze data thoroughly in in-depth detail about the visitors on your website. In essence, Google Analytics provides valuable data trends which when used appropriately could catapult your business to greater heights. Business … Read More

The Misconceptions About Starting an Ecommerce Business

The digital age prompted a lot of advancements in the way we do things and business is not an exception. Especially with the unprecedented changes brought about by the pandemic, a lot of business owners have now shifted online and fully utilized several digital platforms in doing and conducting business. Among the emerging and promising ways of doing business is … Read More

Tips to start an ecommerce business

Shopping online used to be a convenience and a luxury, now – it’s a necessity. Ecommerce is the present and future. The growth of ecommerce skyrocketed and according to EMarketer survey published in 2020 it is projected to have 385% percent growth in 2023. It was recorded that from 2014 up to this day  there was a significant rise in … Read More

What are the Benefits of User-Centered Design

User-Centered Design (UCD) or User-Driven Development (UDD) is a framework of processes in which usability goals, user characteristics, environment, tasks and workflow of a product, service or process are given extensive attention at each stage of the design process. UCD is a tool mainly used for solving problems. It is an optimistic approach that is used to explore new solutions … Read More

The things you need to consider before investing in a website

Gone are the days when websites aren’t considered essential to doing business. In fact, the better your website can effectively convey its message to customers, the more likely it will increase the likelihood of  your business’ success. On this note, we will share the things you need to consider before investing in a website. Knowing who you are as a … Read More