The impact and effectiveness of embedding social media feeds into your website

Embedding refers to the process of integrating images, links, videos or other digital media into social media posts or websites. An example includes a visual element on social media posts to encourage clicks. However, it can also work the other way around by embedding links to your social media on your website.

How to analyse your website traffic to improve your website

Measuring website traffic now is no longer limited to determining how many people visited the website. Now, factors such as how long did the user stay, percentage of users who made a purchase, bounce rates, how much did that traffic cost you, etc.

What things should I consider and do to maintain my website

The work does not end once you’ve already pushed your site live In fact, this where the work actually begins. With regular website maintenance, your site will run smoothly. Using a proper website maintenance program you can try and avoid being hacked by keeping everything up to date. With a regular maintenance for websites in place it secures your site and prevents you from losing pertinent data. It also enhances user experiences because you allow visitors to engage by giving updated, fresh and compelling content.

The importance of customer and constituent data and insights for your marketing campaigns and website evolution

ommunicating your brand the right way to your customers and engaging effectively with them are two of the most underrated yet super valuable in making your business thrive. Customer and constituent data are important because what you can deduce and analyse pertinent information necessary in devising your marketing plan. Consumer insights derived from reliable data enable you as a business owner to understand certain behaviours and underlying motivations of your target audience.

Why is an easy to use website menu important for an effective website

Having to navigate through an unclear and disorganized website is like driving on a road with hazy directions. The difference of having huge bounce rates and less percentage on sales is often pointed at unimpressed website visitors leaving the site because of unfriendly navigation. The navigation menu bar refers to the collection of links you see placed vertically on the … Read More

Why website legals are a must for all websites

Most websites should have at a minimum a Privacy Policy and a website disclaimer. If your website is into selling, a solid and comprehensive Terms and Conditions is indispensable. Data privacy is at the core of having these in place. Complying with these legals are essential and every developer asks you these things before making your website go live. It … Read More

What are the critical and common elements/sections of a website Homepage

The success of a website does not only rely on it being up and running on the web, but the overall look and feel of your website matters as it translates and communicates with the audience how you can provide answers to their problems. In this article, we will be discussing some of the critical and common elements that need … Read More