Having social media for your business has now become a staple necessity and there has to be techniques on how to integrate them into your website properly. Social media integration refers to adding seamlessly posts and profiles in your website to boost more engagement and sales. This is helpful to let your visitors and customers be aware that you’re active on social media which could translate to an increased engagement. More often than not, people opt for a basic website that might give potential customers all the information they need but fail to keep them engaged on the website for a long period of time. Integrating social media into your website can enhance the experience of your website visitors and make it more interesting and interactive, keeping them on your website longer and providing a positive brand experience. There are several notable advantages of integrating social media into your website. First, it opens an avenue for conversation. Through website social media integration, all of your prospective customers will be able to start a conversation with you. One click on a social icon and they will be redirected to your more personalized profiles, where they can like, share, comment and post reviews about your business as well as start a dialogue.
Second, it broadens the scope of your potential customers, thus widening your following base. By linking to your various social profiles directly from your website makes it easy for your visitors to discover your social profiles. Add a ‘Follow us’ call to action around your social icons to encourage visitors to take the next step. Here’s why it’s important; approximately 90% of people that visit your website won’t buy from you right away. Getting those visitors to follow you on social media is a great way to stay top-of-mind for these potential prospects.
Third, it enhances your user experience. When a prospective customer is able to see the level of transparency you have incorporated into the website through social media integration, they will view you more positively as a business. Even the smallest convenience like social login can have a positive impact on the user experience and make them more likely to convert.
Here are some tips on how to integrate your social media to your website:
- Add social posts to your website. Some websites incorporate their Call To Actions (CTA) and plug their social media accounts like instagram, twitter, pinterest.
- Create a social log-in option on their website. According to a research, 73% of users prefer this and the top social frequently used is Google account, not Facebook nor Twitter.
- Social media integration is also used for email marketing. This can be done by adding social sharing links to your footer.
- Remind subscribers of your social community and incentivize those who participate in your campaigns or giveaways.
- Boost your social media campaign with email blast.
- Utilize social media channels by ensuring you reply promptly to direct messages and tagged posts. Not only does this increase engagement but adds to your reputation that as a business you’re apt in taking care of your customers.
As a small business, connecting with web visitors is what can separate your business from larger enterprises. By including social media feeds even if they are only in the form of follow buttons , you can ensure that valuable customers are aware of your online presence and gives them a nudge that they can choose to interact with your brand.Taking steps to implement the correct social media tactics can have a positive impact on your ability to expand your reach, build a relationship with your audience and experience a positive ROI on your marketing efforts.