Usability testing is a way of testing how easy it is to use a product by actually testing it with real users in order to identify any roadblocks or friction they might face when interacting with it. Despite the high competition overall industries, a successful app development idea can transform the traditional market and pull your product ahead of the major business players. But here the next important question is rising, that is how to validate your app development idea and make sure it will be truly profitable.

The birth of digital marketing paved the way for business owners to be more creative in making their brand known and connecting with their customers. Branding pertains to how you want to be known using your both online and offline means. It goes beyond what you can offer as a business, it should highlight your strengths and your track record.

So you already launched your website and posted content. Now, you’re also considering SEO to optimise your search rankings and make your content visibly seen. User engagement metrics, which measure what users do on your website and how they do it, has become unofficial ranking signals with Google. It means poor quality content has a far more negative impact on … Read More

Customer Relations Management (CRM) refers to a software allowing for automated collection and processing of various data from customers. Collection of data is one thing, processing of this data is another.

In this digital age, the rise of mobile devices is only the beginning of a shift to more convenient web usage. Thus, it becomes a necessity to ensure that your website can be viewed and accessed by users on any device specifically on mobile devices. A responsive web design equates to your site being mobile-friendly which in turn translates to high visibility. According to Google, websites having responsible designs are considered best practices. Consequently, Google drives 96% of mobile search traffic. With the Google algorithm update, the following optimized elements must be observed for an effective mobile-friendly user experience using responsive web design: Text that must be readable, content which should fit the device’s screen, adequately spaced out links and buttons, and fast load time for pages seen on mobile.

website without a contact form page is close to useless because the reason why businesses have websites is to bridge the gap between consumers and you, as the business owner. It is supposed to help you smoothly facilitate your business where people who want to contract your services can easily send their message and concerns.

The hierarchy of the components of your website and how they relate with one another must be fashioned in a way that does not defeat the purpose of your website. Also, if you’ve invested in SEO initiatives, structuring your website is also material. Hence, it must only contain the vital elements and it is on how you arrange them which could trigger scrolls and clicks. It’s really a transitional page that gets users closer to your content or product. If website visitors get stuck reading a whole bunch of introduction text, they may never take that essential next step that takes them into the real meat of your website.

Embedding refers to the process of integrating images, links, videos or other digital media into social media posts or websites. An example includes a visual element on social media posts to encourage clicks. However, it can also work the other way around by embedding links to your social media on your website.

Measuring website traffic now is no longer limited to determining how many people visited the website. Now, factors such as how long did the user stay, percentage of users who made a purchase, bounce rates, how much did that traffic cost you, etc.

The work does not end once you’ve already pushed your site live In fact, this where the work actually begins. With regular website maintenance, your site will run smoothly. Using a proper website maintenance program you can try and avoid being hacked by keeping everything up to date. With a regular maintenance for websites in place it secures your site and prevents you from losing pertinent data. It also enhances user experiences because you allow visitors to engage by giving updated, fresh and compelling content.