Now that you’ve managed to put up your website,it’s time to integrate another inevitable aspect of ecommerce, social media. Social media embedding refers to the integration of your social media posts and profiles in your website. The goal is a seamless working around of your website and social media channels. This is helpful to let your visitors and customers be aware that you’re active on social media which could translate to an increased engagement.
What is embedding? Embedding refers to the process of integrating images, links, videos or other digital media into social media posts or websites. An example includes a visual element on social media posts to encourage clicks. However, it can also work the other way around by embedding links to your social media on your website. There are several ways to embed your social media feeds and profiles on your website, including adding code or using a widget. In building effectively a stronger online following, you should consider embedding Facebook, Twitter, Instagram and Pinterest feeds and profiles directly into your website. If you notice some websites, they have the instagram, twitter, facebook and linkedin icons in their contact us or about us page.
Embedding your social media feeds into your website has many benefits. First, it allows you to organize your social media in one place. One great thing is that it allows you centralized social media management where it’s easier to monitor. making the channels easier to manage and monitor. Second, embedding adds credibility to your business as it allows your customers to engage directly with your website. Third, it increases the time spent by your visitors on your website because they can browse over the content you have embedded and this results in a lower bounce rate. It’s definitely good for your website statistics.
Here are some tips on how to integrate your social media to your website:
- Add social posts to your website. Some websites incorporate their Call To Actions (CTA) and plug their social media accounts like instagram, twitter, pinterest.
- Create a social log-in option on their website. According to a research, 73% of users prefer this and the top social frequently used is Google account, not Facebook nor Twitter.
- Social media integration is also used for email marketing. This can be done by adding social sharing links to your footer.
- Remind subscribers of your social community and incentivize those who participate in your campaigns or giveaways.
- Boost your social media campaign with email blast.
- Utilize social media channels by ensuring you reply promptly to direct messages and tagged posts. Not only does this increase engagement but adds to your reputation that as a business you’re apt in taking care of your customers.
Embedding social media feeds and profiles on your website can help verify your web presence and increase interactions with customers. As a small business, connecting with web visitors is what can separate your business from larger enterprises. By including social media feeds even if they are only in the form of follow buttons , you can ensure that valuable customers are aware of your online presence and gives them a nudge that they can choose to interact with your brand.