According to the latest statistics, Instagram has over 1 billion active users as of 2022. Over the last 12 months, the increase of active users kept on climbing and it placed Instagram as the fourth most used social media platform. So it is no wonder that even businesses now have their own Instagram accounts, as it is one of the popular platforms that can easily advertise brands and gain customers. In this article, we will be providing some tips on how you can utilise Instagram to its full potential and increase your followers, which can be effectively done by curating your Instagram feed. But before talking about the tips on how you can curate let us first understand why it is important to do so.
We should know that Instagram users do not automatically follow accounts unless they are relevant to what they are interested in or what has been trending.Since this social media application is more on photos and videos sharing, well edited or thought of photos and videos has more potential to gain more followers. Our social media marketing experts call Instagram feed as the digital mood board to followers. So integrating your business’ brand personality into your feed through well-chosen images and other content will help attract ideal customers.
Curating your feed may be challenging at first and requires some time to come up with creative ideas to appeal to the followers. Here are a few beginner’s tips on how to curate an Instagram feed:
Plan and choose 2-3 images or short videos as your content. You can do a photoshoot prior to your scheduled postings for all your products or services. You can even post videos or now reel stories which allows the user in Instagram to upload several videos in a short period of time. Just make sure that the photos and videos you will be posting are according to the concept you have in mind of what your feed will look like.
Create a cohesive colour palette for your feed. A colour palette is the use of a combination of colours used by UI designers typically when designing an interface. There ins branding consistency by using a colour palette on your business digital marketing. And so the best way to start with creating a colour palette for your Instagram feed, is to use those colours that are in your business website. This helps your customers easily identify your brand when they visit Instagram. Or if you would want something different from your website, you can start with choosing your preferred colour that you would want to reflect on your feed.
Understand and incorporate aesthetic flow. By aesthetics here we mean how your feed would look and feel a certain way. Your main goal when you created your Instagram account for business was to gain potential customers and the best way to capture attention of those customers on this social media platform, is to present pleasing visuals of your content. Having an aesthetic flow would mean you follow a certain theme for posting and editing images and videos. You can take inspiration from popular brands or travel accounts as they usually curate their feed following their own aesthetics. While pursuing your own aesthetic flow for your feed, make sure they are in line with your own business brand.