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# Ngakkan Nyaagu || NGNY

## Sitemaps

- [XML Sitemap](https://ngny.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Stories](https://ngny.com.au/stories/) - The latest news & blog posts. #IndigenousDigitalEconomy, Aboriginal Business, Technology, Indigeneous Entrepreneurship
- [Between the Cracks and the Clarity: What’s Been Shifting at NGNY](https://ngny.com.au/founders-retrospective-recent-months-at-ngny/) - The first in a new series of founder reflections from John Saulo, sharing behind-the-scenes insights on leadership, structure, client relationships, and cultural impact at NGNY. A candid look at what’s been shifting over the past few months.
- [Founder Reflections: September 2025](https://ngny.com.au/founder-reflections-september-2025/) - September marked the start of Spring and brought a mix of progress, connection, and forward planning. It was a month that reminded me of NGNY’s foundations while pushing us to sharpen our focus on what’s next. From kicking off the Digital Health CRC project and hosting the final event of the latest Buledya Dinner in
- [Blending Culture, Tech and Community: Indigenous Health Innovation](https://ngny.com.au/blending-culture-tech-and-community-indigenous-health-innovation/) - In October 2025, NGNY co-founder John Saulo was invited by Lockie Cooke, founder of iYarn, to join a panel at SXSW Sydney exploring how culture, technology, and community-led design can drive innovation in Indigenous health. The session brought together Dr Kisani Upward (Gamilaroi Nurse & PhD Researcher, Manna Institute), Benson Saulo (Advisor & former Australian
- [From Data to Intelligence: Reflections on Two Important Announcements](https://ngny.com.au/from-data-to-intelligence-reflections-on-two-important-announcements/) - Artificial Intelligence is no longer simply a technology conversation. It is becoming a conversation about infrastructure, governance, Country and who holds the authority to shape Australia's future. Over the past twelve months I've found myself immersed in conversations about Aboriginal Data Sovereignty, artificial intelligence and what both might mean for the future of Aboriginal communities
- [Ecommerce Business Misconceptions](https://ngny.com.au/the-misconceptions-about-starting-an-ecommerce-business/) - The digital age prompted a lot of advancements in the way we do things and business is not an exception. Especially with the unprecedented changes brought about by the pandemic, a lot of business owners have now shifted online and fully utilized several digital platforms in doing and conducting business. Among the emerging and promising
- [How to use your website to generate leads](https://ngny.com.au/how-to-use-your-website-to-generate-leads/) - The digital marketing process may seem simple however it takes a thorough understanding of the different aspects to ensure good results. Lead generation refers to the process of attracting prospective customers through letting them find your content, follow you on social channels, get them to sign up for your email list and encourage engagement. It
- [Media Release: Culturally informed digital onboarding set to transform care for Aboriginal and Torres Strait Islander peoples](https://ngny.com.au/media-release-culturally-informed-digital-onboarding-set-to-transform-care-for-aboriginal-and-torres-strait-islander-peoples/) - Aboriginal and Torres Strait Islander peoples experience some of the highest rates of chronic illness in Australia, from cardiovascular disease to diabetes and kidney disease. Yet too often, digital health tools fail to meet their needs. Low trust, poor usability, and a lack of cultural alignment have left Indigenous patients excluded from the digital health
- [Maximizing Supply Nation Connect Value](https://ngny.com.au/increase-your-value-at-the-supply-nation-connect-event/) - Are you looking for ways to increase your business and personal exposure as an Indigenous business to Supply Nation members (Gov and Enterprise buyers)? Are you looking for ways to increase the value that you are getting from your Supply Nation certification or registration? The key in answering these questions is understanding how proactive you
- [Day #1: Supply Nation Knowledge Forum Tips](https://ngny.com.au/day-1-of-the-2019-supply-nation-connect-event-tips-to-get-the-most-out-of-the-knowledge-forum/) - The 2019 Supply Nation Connect event kicked off on the 8th of May and it was great to hear that this years event was the 10th annual gathering of the event. The Connect Event, and the Supply Nation ecosystem is growing from strength to strength with even more Indigenous businesses being registered and certified and
- [Day #2: Supply Nation Tradeshow Experience](https://ngny.com.au/2019-supply-nation-day2-tradeshow-experience/) - This year we (Ngakkan Nyaagu - NGNY) had our first tradeshow booth at the Supply Nation Connect event. For those of you who have not heard of the Supply Nation Connect Event, it is an opportunity for Indigenous businesses to showcase their products and services to government and corporate buyers who are seeking to procure
- [9 Considerations for Website Building](https://ngny.com.au/is-having-a-website-right-for-you-the-9-things-to-consider-when-building-your-website/) - We are often approached by individuals, organisations and businesses with a request to have a website built. Approximately, fifty percent of our customers who we deal with, don’t know the details of what they want their website to do for them and who will support it. So we wanted to put together this article as
- [NGNY's 5-Year Indigenous Business Insights](https://ngny.com.au/ngny-our-5-year-journey-as-an-indigenous-business-and-our-insights-for-success/) - John and I established NGNY in the middle of 2014 with a $300 dollar contract plus our hopes and dreams for the world in our sights and minds. Not everything we set out to do has gone according to plan, but we’ve learnt a huge amount along the way.
- [Indigenous Businesses & Community Impact](https://ngny.com.au/indigenous-businesses-the-capacity-to-give-back-to-community/) - How Aboriginal & Torres Strait Islander people can reinvest back into our community, today!
- [Boosting Website & Digital Visibility](https://ngny.com.au/steps-to-increase-the-visibility-of-your-website-and-digital-footprint/) - Steps to increase the visibility of your website and digital footprint through Search Engine Optimisation (SEO) and your digital presence. Search Engine Optimisation (SEO) is the practice of improving your site’s ranking and visibility within search engines, such as Google, Bing and Yahoo. This includes editing elements such as metadata and content and links in
- [Benefits of Being a Supply Nation Supplier](https://ngny.com.au/listing-the-benefits-of-being-a-registered-or-certified-supply-nation-supplier/) - Being a Supply Nation Registered business or Certified supplier does not entitle Indigenous businesses to win business without any effort. However, being a Supply Nation supplier provides you with an opportunity to be seen by a huge market of buyers to connect with. As an Indigenous business, we at Ngakkan Nyaagu (NGNY) have been a
- [Building Business Capability & Capacity](https://ngny.com.au/steps-to-developing-capability-and-capacity-in-your-business/) - For any business, Indigenous or non-Indigenous, being able to deliver to the capability and capacity requirements of corporate and government Australia is one of the key challenges faced by a lot of businesses currently. There are different ways to address this, but there is not necessarily any specific structures and programs in place that can
- [Impacting the Indigenous Economy](https://ngny.com.au/how-corporate-australia-can-make-an-impact-on-the-indigenous-economy/) - With the rise of Reconciliation Action Plans (RAPs) and the strategic importance of these to corporate and government entities in Australia, there’s a whole lot of activities that these entities are doing to meet their RAP Key Performance Indicators (KPIs).
- [Indigenous Business Month: Get Involved](https://ngny.com.au/what-is-indigenous-business-month-and-how-you-can-get-involved/) - October 2019 marked the 5th year of Indigenous Business Month. Read our top tips to get involved in Indigenous Business Month.
- [7 Tips for Business Growth](https://ngny.com.au/7-tips-to-grow-your-business-in-a-highly-competitive-marketplace/) - Five and a half years in business has seen us, NGNY, grow steadily and consistently, but not without our growing pains.
- [Growing our business with the Cloud](https://ngny.com.au/growing-our-business-with-the-cloud/) - It's official! We've extended our services offerings to the cloud. Last week we took the step to officially grow our technology services footprint with the addition of our Cloud Solutions offerings.
- [Top 9 Strategies for Managing the Cyber Risks of Remote Work: A Comprehensive Guide](https://ngny.com.au/managing-the-cyber-risks-of-remote-work/) - Remote work has become an integral part of the modern business landscape. While it offers a range of benefits including flexibility, reduced commute time, and the opportunity to tap into global talent, it also comes with certain cyber risks. The expansion of the remote work model has necessitated a renewed focus on cybersecurity. Below are
- [Benefits of having FAQs on your website](https://ngny.com.au/benefits-of-having-faqs-on-your-website/) - It is undeniable that digital marketing has redefined the way of doing business nowadays. Investing for a good website developer carries with it the challenge of providing great content to communicate your brand to potential customers. While the website contains different headings describing the services or products a business offers, some businesses tend to undermine
- [SSL Certificates & Brand Equity](https://ngny.com.au/how-having-a-website-ssl-certificate-creates-brand-equity-for-your-business-or-organisation/) - Have you ever noticed when you are visiting a website and seeing either the icon of a padlock, or alternatively the words 'Not secure' before a website URL?? A simple analogy for you to think of, if you were standing in front of two shops that were identical, but in shop one (1) it was
- [Website Firewall Security](https://ngny.com.au/website-firewall-security/) - Understanding how website firewall security protects your online brand and what you need to do to get on top of this. No matter how you think about investing for a website firewall, it has been proven to be effective and necessary especially now in this digital era. Even if you have this belief that your
- [Persona Mapping Starter Pack](https://ngny.com.au/persona-mapping-starter-pack/) - What is Persona Mapping and how can it help you with everything that you do in your business or organisations. Communicating your brand to your target audience entails more work than what one actually thinks. Questions like who visits your site, what could be their possible motives and whether or not my website is comprehensive
- [5 Key Benefits of Blogging for your Business](https://ngny.com.au/5-key-benefits-of-blogging-for-your-business/) - Now being full speed in the digital world, the dynamics of digital marketing continues to thrive and businesses are forced to adapt to it. Businesses need to ensure that its goals are being met including being responsive to the needs of consumers who after all are the lifeblood of a business to survive. Hence, especially
- [Considerations Before Investing in a Website](https://ngny.com.au/the-things-you-need-to-consider-before-investing-in-a-website/) - Gone are the days when websites aren’t considered essential to doing business. In fact, the better your website can effectively convey its message to customers, the more likely it will increase the likelihood of your business’ success. On this note, we will share the things you need to consider before investing in a website. Knowing
- [What are the Benefits of User-Centered Design](https://ngny.com.au/what-are-the-benefits-of-user-centered-design/) - User-Centered Design (UCD) or User-Driven Development (UDD) is a framework of processes in which usability goals, user characteristics, environment, tasks and workflow of a product, service or process are given extensive attention at each stage of the design process. UCD is a tool mainly used for solving problems. It is an optimistic approach that is
- [Creating an Effective Business Website](https://ngny.com.au/things-to-think-about-to-have-the-most-effective-website-that-represents-your-business/) - Oftentimes we hear the phrase branding is everything. Well in business, branding really matters if you want to thrive in the industry. Think of it as your identity and the attribute that people will remember you for. Whether you’re a start-up or an established business, an effective website is a necessity. Here are some things
- [Tips to start an ecommerce business](https://ngny.com.au/tips-to-start-an-ecommerce-business/) - Shopping online used to be a convenience and a luxury, now – it’s a necessity. Ecommerce is the present and future. The growth of ecommerce skyrocketed and according to EMarketer survey published in 2020 it is projected to have 385% percent growth in 2023. It was recorded that from 2014 up to this day there
- [Website Hosting: Why It's Needed](https://ngny.com.au/what-is-website-hosting/) - Have you ever wondered how several websites load and are made available to visitors in the World Wide Web? Is purchasing a domain name for my business the end all be all, meaning it is the sole thing keeping my website active? Are these automatic that once I build a website and I search for
- [Using Google Analytics for Customer Insights](https://ngny.com.au/understanding-your-customers-the-importance-of-incorporating-google-analytics-for-your-website/) - Google Analytics is one of the most readily available yet the most underutilized analytics software. Google launched this as a free web analytics service that allows you to analyze data thoroughly in in-depth detail about the visitors on your website. In essence, Google Analytics provides valuable data trends which when used appropriately could catapult your
- [Successful Ecommerce Website Launch](https://ngny.com.au/how-to-successfully-launch-your-ecommerce-website/) - The breakthrough of ecommerce paved the way for many online businesses to become household names. If before, the only way to shop is through the traditional way which means going to the physical store to actually buy a product, now, through ecommerce you can shop ‘til you drop from practically wherever you are through your
- [Setting Effective Website Goals](https://ngny.com.au/the-importance-of-setting-goals-for-your-website-and-how-to-set-them/) - Perhaps you might think that website planning does not include setting your goals but apparently this is one of the most important. Building and maintaining a website without clear cut goals may get you in trouble in the long run. It’s easy to get into the habit of just “maintaining” your site. Without specific goals,
- [How to plan and structure your website content](https://ngny.com.au/how-to-plan-and-structure-your-website-content/) - The connection between design and copy and how it catapults engagement on its users must be a top priority of a website owner. As content development continues to evolve so is your website. It must be able to thrive and adapt, not boxed with the conventional. There are a lot of tools which you can
- [Why Your Business Needs a Website](https://ngny.com.au/what-are-the-reasons-your-business-needs-a-website/) - The birth of ecommerce has paved the way in having websites as a necessity in doing business. Especially with the unprecedented impact of the pandemic last year, most businesses were forced to shift into doing business transactions online. Even consumer behavior and trends have significantly changed in the digital era. With the massive information readily
- [Considerations for Website Copywriting](https://ngny.com.au/considerations-for-website-copy/) - It is undeniable that as website owners, you must keep yourselves abreast of the trends in digital marketing while making sure that such efforts are actually converting into leads. More than making your products and services known to prospective buyers or casual visitors, your website communicates your brand. A well-crafted presentation wins over some bland
- [User Flow in Website Building](https://ngny.com.au/what-is-a-user-flow-and-why-is-this-important-for-building-your-new-website/) - Websites may be simple or complex so as user journeys, hence user flow came into existence to bridge this gap. It is essentially helping you see how a user makes their way through your website or app.This could encompass the steps they take to perform a certain action, or it could be a more general
- [Importance of Website Analytics](https://ngny.com.au/why-having-analytics-on-your-website-is-important/) - A strong online presence is significant in growing your business. This can be achieved by having a robust website coupled with engaging content. However, these alone are not enough to ensure that your business will thrive. In other words, nicely built and well maintained websites are pointless without a well-thought out strategy. This is where
- [Impact of Quality Content on SEO](https://ngny.com.au/how-quality-content-impacts-your-digital-marketing-and-seo-rankings/) - The only way to establish successful marketing is to utilize Search Engine Optimization (SEO). The common misconception is that SEO and digital marketing are two separate entities when in fact they are two personalities emerging from the same person. Both must not be viewed in isolation to achieve targeted results. In fact, the commonality for
- [Content: King of SEO & Marketing](https://ngny.com.au/why-content-is-king-for-search-engine-optimisation-and-digital-marketing/) - Digital marketing has redefined the conduct of ecommerce and utilization of the world wide web. These do not only include social media platforms but rather also include blogs published in websites. In fact, because of the internet providing us answers and solutions to almost anything, it is undeniable that investing in good content will catapult
- [Making Your Website Work 24/7](https://ngny.com.au/how-to-make-your-website-work-for-you-while-you-sleep/) - The common misconceptions of small businesses when they’ve launched a website is to stop there. The truth of the matter is that launching is just the first step. Maintaining and running it is another. Do not fall into the trap of not caring simply because you have ticked off your to-do list. There are a
- [Importance of Website CTAs](https://ngny.com.au/call-to-actions-importance/) - In digital marketing, the goal is really to drive visitors to actually buy your products or engage in your services. This can be achieved by incorporating in your homepage website a clear and compelling “Call To Action (CTA). A website call to action (CTA) is some form of text, banner, button, image, or other elements
- [Essential Elements of a Homepage](https://ngny.com.au/what-are-the-critical-and-common-elements-sections-of-a-website-homepage/) - The success of a website does not only rely on it being up and running on the web, but the overall look and feel of your website matters as it translates and communicates with the audience how you can provide answers to their problems. In this article, we will be discussing some of the critical
- [Why website legals are a must for all websites](https://ngny.com.au/why-website-legals-are-a-must-for-all-websites/) - Most websites should have at a minimum a Privacy Policy and a website disclaimer. If your website is into selling, a solid and comprehensive Terms and Conditions is indispensable. Data privacy is at the core of having these in place. Complying with these legals are essential and every developer asks you these things before making
- [Importance of User-Friendly Menus](https://ngny.com.au/effective-website-menu-importance/) - Having to navigate through an unclear and disorganized website is like driving on a road with hazy directions. The difference of having huge bounce rates and less percentage on sales is often pointed at unimpressed website visitors leaving the site because of unfriendly navigation. The navigation menu bar refers to the collection of links you
- [What is Website Accessibility and steps to improve your Website Accessibility standards](https://ngny.com.au/what-is-website-accessibility-and-steps-to-improve-your-website-accessibility-standards/) - The world wide web must be accessible for everyone regardless if someone has a condition that affects their capabilities of using the hardware or software utilities of technology.
- [Using Data & Insights in Marketing](https://ngny.com.au/the-importance-of-customer-and-constituent-data-and-insights-for-your-marketing-campaigns-and-website-evolution/) - Communicating your brand the right way to your customers and engaging effectively with them are two of the most underrated yet super valuable in making your business thrive. Customer and constituent data are important because what you can deduce and analyse pertinent information necessary in devising your marketing plan. Consumer insights derived from reliable data
- [Unique Content for Brand & Sales](https://ngny.com.au/unique-content-website-social-media-sales/) - Brand awareness is way more than a consumer recognizes your products or services whether online or offline. It transcends on the consumers’ degree of familiarity with your company and message. Simply stated, it means the consumers’ understanding of your brand and what it stands for. One way of achieving brand awareness is by having strong
- [Maintaining Your Website: Tips](https://ngny.com.au/maintaining-website-tips/) - The work does not end once you’ve already pushed your site live In fact, this where the work actually begins. With regular website maintenance, your site will run smoothly. Using a proper website maintenance program you can try and avoid being hacked by keeping everything up to date. With a regular maintenance for websites in place it secures your site and prevents you from losing pertinent data. It also enhances user experiences because you allow visitors to engage by giving updated, fresh and compelling content.
- [Analysing Website Traffic](https://ngny.com.au/how-to-analyse-your-website-traffic-to-improve-your-website/) - The birth of ecommerce in the 1990’s paved the way for having website traffic as the basis of online presence success. However, as ecommerce became more popular and specific, the metrics in measuring the success of a website became more comprehensive and clearer. Before we go into the specifics, let us define first what a
- [Embedding Social Media Feeds](https://ngny.com.au/the-impact-and-effectiveness-of-embedding-social-media-feeds-into-your-website/) - Now that you’ve managed to put up your website,it’s time to integrate another inevitable aspect of ecommerce, social media. Social media embedding refers to the integration of your social media posts and profiles in your website. The goal is a seamless working around of your website and social media channels. This is helpful to let
- [Structuring a High-Impact Homepage](https://ngny.com.au/how-to-structure-my-website-homepage-for-impact-and-clickthrough/) - Your site’s physical structure should not be taken for granted. The hierarchy of the components of your website and how they relate with one another must be fashioned in a way that does not defeat the purpose of your website. Also, if you’ve invested in SEO initiatives, structuring your website is also material. Hence, it
- [Effectiveness of Website Contact Forms](https://ngny.com.au/the-effectiveness-of-having-a-contact-form-on-your-website/) - A website without a contact form page is close to useless because the reason why businesses have websites is to bridge the gap between consumers and you, as the business owner. It is supposed to help you smoothly facilitate your business where people who want to contract your services can easily send their message and
- [Need for Mobile Responsive Websites](https://ngny.com.au/importance-of-mobile-responsive-site/) - In this digital age, the rise of mobile devices is only the beginning of a shift to more convenient web usage. Thus, it becomes a necessity to ensure that your website can be viewed and accessed by users on any device specifically on mobile devices. A responsive web design equates to your site being mobile-friendly
- [Integrating CRM & Website](https://ngny.com.au/the-importance-of-bringing-your-website-and-crm-system-together/) - Customer Relations Management (CRM) refers to a software allowing for automated collection and processing of various data from customers. Collection of data is one thing, processing of this data is another. Through CRM, the nightmare of manually inputting data is eradicated. Most businesses already took the monumental step of saying yes to the seamless integration
- [Creating an Effective Marketing Content Strategy](https://ngny.com.au/creating-an-effective-marketing-content-strategy/) - So you already launched your website and posted content. Now, you're also considering SEO to optimise your search rankings and make your content visibly seen. User engagement metrics, which measure what users do on your website and how they do it, has become unofficial ranking signals with Google. It means poor quality content has a
- [How Branding Affects Digital Marketing](https://ngny.com.au/how-branding-affects-digital-marketing/) - The birth of digital marketing paved the way for business owners to be more creative in making their brand known and connecting with their customers. Branding pertains to how you want to be known using your both online and offline means. It goes beyond what you can offer as a business, it should highlight your
- [Value of Concept Testing Apps](https://ngny.com.au/a-guide-to-understanding-the-value-of-concept-testing-your-app-idea-before-designing-and-developing/) - Usability testing is a way of testing how easy it is to use a product by actually testing it with real users in order to identify any roadblocks or friction they might face when interacting with it. Despite the high competition overall industries, a successful app development idea can transform the traditional market and pull
- [Benefits of Using Twitter for Digital Marketing](https://ngny.com.au/benefits-of-using-twitter-for-digital-marketing/) - While Twitter may not be the best social media platform for digital marketing, it has its strengths because it’s fast-paced but you get your money’s worth. However, it requires a lot of engagement to keep it afloat. In this article, we will share the main benefits of using twitter for your digital marketing initiatives.
- [How to Use Facebook to increase brand awareness](https://ngny.com.au/how-to-use-facebook-to-increase-brand-awareness/) - When the revolutionary social media platform, Facebook was launched in 2004, the founders already had in mind to introduce the idea of advertising for businesses using the platform primarily for them to fund the hosting servers and keep the Facebook afloat.
- [Using LinkedIn to grow brand awareness](https://ngny.com.au/using-linkedin-to-grow-brand-awareness/) - It may not be as popular as facebook, but LinkedIn has its advantages in digital marketing. A lot has been said about marketing and growing one’s business on LinkedIn because of the misconception that it is only a platform for building a professional network. While this premise is not entirely faulty, this platform allows you
- [Social Media Advertising Benefits](https://ngny.com.au/the-benefits-of-utilising-social-media-for-advertising/) - According to a research conducted by Social Media Examiner, about 96% of marketers are using social media but of this number, 85% are not sure which are the best platforms to be used and how to effectively manage them. Furthermore, since going digital is now the trend, it is proper to dissect the benefits of
- [Instagram in Digital Marketing](https://ngny.com.au/the-benefits-of-using-instagram-as-a-tool-in-digital-marketing/) - Most people are visual learners and it is undeniable that one’s attention span can change drastically upon presenting pleasing visual stimuli. A social media platform like instagram has its thrust on sharing pictures and videos with your friends and connections. Instagram now has grown from being a social platform to being an asset, an important
- [IT Managed vs Break Fix Services](https://ngny.com.au/what-is-the-difference-between-it-managed-services-and-break-fix-services/) - IT Services are a necessity of every organisation who runs their own website whether it is for maintenance or for fixing features of your website services. The global managed services as an industry is expected to grow exponentially to a revenue of $282 billion in 2023 from a recorded $180.5 billion in 2018. The main
- [Social Media & Website Interaction](https://ngny.com.au/the-importance-of-social-media-interaction-with-your-website/) - Social media has become integral in ecommerce and more than ever it has ensured that not only you’re growing our business but establishing your brand by increasing the likelihood of gaining more followers. By incorporating social media into your website, you are providing an opportunity for your content to be shareable, allowing it to be
- [Website's Positive Business Impact](https://ngny.com.au/how-a-website-can-positively-impact-your-business/) - It is not uncommon that your website is one of the first things a prospect will look for when dealing with your business. If before the instant questions consist of asking for business cards or your physical address, now they ask for your website address. What’s so special about a business website by the way?
- [Effective Imagery for Business Websites](https://ngny.com.au/impactful-imagery-business-website-tips/) - Images on your website do more than just painting a pretty picture. It is a fact that humans are visual creatures and what we see often resonate and integrate in our imagination. Research has found that the human brain can correctly identify images in as little as 100 milliseconds, making carefully-chosen images that reflect your
- [Site Map in Website Planning](https://ngny.com.au/creating-a-site-map-and-why-this-is-critical-in-the-planning-of-your-website-design-and-development/) - The site mapping phase of a website project is a strategic process that if done correctly, will set the tone for your entire website.It is a hierarchical listing of a website’s pages, that includes details regarding the page intent, content and functionality. A sitemap that is constructed with clear goals could be the driving factor
- [Preparations for Building a Website](https://ngny.com.au/preparation-for-building-website/) - Deciding to build a website is the first step you can make in growing your business. While it is coupled with challenges, we’re here to let you know that it doesn’t have to be that daunting and hard. All it takes is ample preparation from planning to execution and of course being flexible should challenges come your way.
- [Tips to keep your website safe and secure](https://ngny.com.au/tips-to-keep-your-website-safe-and-secure/) - In order to establish a strong online presence, a well-maintained website entails a serious work. Further, a lot of transactions now can be done online which at most times necessitate giving out personal information. Every website can potentially be a target for malware, spammy links. In 2018 alone, over 18 million websites are infected with malware at a given time each week.
- [What Google Wants in Websites](https://ngny.com.au/what-does-google-look-for-in-a-website-and-which-improves-search-rankings/) - We often wonder how people find businesses online and eventually close transactions with them? The answer is simple. Generally, people try to utilise search engines like Google or Bing and type in the search bar practically anything they need to have answers on. There is no end-all-be-all formula to achieve SEO success however we are
- [Mobile App vs Website: Which?](https://ngny.com.au/ngny-com-au-mobile-app-vs-website-criteria/) - According to Statista, there are approximately 3.6 billion smartphone users in the world. It is without a doubt that the rise of mobile technology dominates the world. The “app vs web” question will remain a very real consideration for organisations seeking to establish a mobile presence. The two primary means to establish a mobile presence
- [Importance of Website User Journey](https://ngny.com.au/understanding-user-journey-importance/) - In ecommerce and online selling, people come and go. One of the daunting challenges marketers face is how to turn first-time users into long-term customers. This is where the relevance of coming up with a user journey comes in. It essentially helps you keep user motivation at the front of your mind and create UX
- [Future-Proofing Your Website](https://ngny.com.au/how-to-future-proof-your-website-and-tips-how-to-do-this/) - In this digital era where everything is rapidly changing, ensuring that your websites can withstand the test of time is a must. The industry standard for practically everything seems to change a lot. What may be totally in today might be outdated tomorrow. Some digital marketing and social media strategies from last year might not
- [Understanding User Flows & Website Design](https://ngny.com.au/why-its-important-to-understand-your-user-flows-and-workflows-before-designing-and-developing-a-website/) - What is user flow and why is it important? A user flow is a visual representation, either written out or made digitally, of the many avenues that can be taken when using an app or website. The flowchart begins with the consumer’s entry point on the product, like an onboarding screen or homepage, and ends
- [Backlinking & Content in SEO](https://ngny.com.au/backlinking-crosslinking-seo-content-role/) - In digital marketing, ranking well in search engines entails robust and strategic ways to improve your Search Engine Optimization (SEO). Content and links are the two cornerstones of SEO. Have you ever wondered about all those bold words sometimes in blue when reading web articles and they’re clickable? These are links or hyperlinks which are
- [Why every business needs a website](https://ngny.com.au/why-every-business-needs-a-website/) - Research shows that about 81% of people research a business or service on the internet prior to making a purchase decision. However, despite this number a huge number of 46% of business owners listed “Business currently doesn’t need one” as the top reason for not having a website. It does not make sense, right? Nowadays,
- [Benefits of Social Media Integration](https://ngny.com.au/what-are-the-benefits-of-integrating-social-media-into-your-website/) - Having social media for your business has now become a staple necessity and there has to be techniques on how to integrate them into your website properly. Social media integration refers to adding seamlessly posts and profiles in your website to boost more engagement and sales. This is helpful to let your visitors and customers
- [Benefits of Staff Website Portals](https://ngny.com.au/ngny-com-au-staff-website-portal-value/) - It is not uncommon for businesses to have employee portals built to smoothen the process inside their organisation. Employee portal is an essential platform which operates as an intranet connecting all employees in an organisation. The main goals of establishing an employee portal include a well-organised workflow and employee engagement. An effective website portal must
- [Importance of SSL Certificates](https://ngny.com.au/importance-of-ssl-certificate/) - In this digital age, where almost every essential activity is done online from connecting with friends, buying products, online banking up to streaming your favourite videos, it is an absolute must and non-negotiable to be secured in the sites that we all visit. What exactly is SSL and why should I consider investing in it?
- [Business Password Management](https://ngny.com.au/the-importance-of-password-management-tools-for-business/) - Whether it is working remotely or onsite, the necessity of using digital tools and applications among team members in an organisation is undeniable. Having said this, a team member may have more than one tool or application used by the organisation which means multiple usernames and passwords to remember and memorise. Furthermore, not only is
- [Imagery for Website Conversions](https://ngny.com.au/finding-the-right-imagery-for-your-website-to-drive-conversions/) - While a picture is known to paint a thousand words, it can either make or break your website. In order for your website to live up to its purpose, it has to place your brand where people recognize and will boost your conversion rates. It is imperative to strategize in finding the right imagery for
- [Branding & Website Colours](https://ngny.com.au/understanding-how-your-branding-influences-the-primary-and-secondary-colours-you-use-for-your-website/) - It takes a lot of hard work in order to build a brand. The same requires accuracy, creativity and sustainability because the end goal is for visitors to appreciate your brand. It is undeniable that imagery is what drives visitors’ attention. However putting up the most visually compelling and engaging imagery requires understanding the basic
- [Progressive Web App Benefits](https://ngny.com.au/what-is-a-progressive-web-app-and-what-are-the-benefits-of-investing-in-one/) - The web has come a long way, especially in the past decade. Today the web platform features parity with native application capabilities, just without the app store hassles so many businesses complain about. Instead of outsourcing your success to Apple, Google or Microsoft, a progressive web application puts you in charge of your ability to
- [Common Mobile App Errors & Fixes](https://ngny.com.au/what-are-some-of-the-common-errors-people-make-when-creating-a-mobile-app-and-how-to-overcome-these/) - Just like any other project, building a successful mobile app for your business can be a daunting task. If one doesn’t take mobile app development seriously, it could lead to bad outcomes which will cause your business to suffer. What’s in a mobile app anyway and why is this creating a buzz for businesses? Mobile
- [Finding the Right Website Font](https://ngny.com.au/why-it-is-important-to-find-the-right-font-for-your-website-and-things-to-consider-when-doing-this/) - Designing a website is getting all these different elements such as colour scheme, logo, navigation, layout and text design to fit into one logical, compact and well-balanced unity. Website fonts are essential elements of your website design. Make it too simple and bland, you might discourage visitors in your website, make it too fancy, might
- [Importance of scheduling content posts](https://ngny.com.au/importance-of-scheduling-content-posts/) - It really is a no-brainer to understand why scheduling is important especially for individuals that move from one task to another as it helps cover all to-do-lists for a hectic day. Scheduling in general helps us work faster and more efficiently through our daily tasks, which is why it is now being used not only
- [E-commerce Sales Objections & Solutions](https://ngny.com.au/common-sales-objection-in-e-commerce-and-how-to-overcome-them/) - Wondering why your sales numbers are not increasing and you are not achieving higher quotas - despite good quality products and active online stores? You may have already resorted to all sorts of promotions to sell your products. Chances are, you may have not been handling what we call ‘sales objections’ or the failure of
- [Observing and Understanding Competitors](https://ngny.com.au/why-its-important-to-observe-and-understand-your-competitors/) - In the business world, things are unpredictable and strategies to gain more loyal customers constantly change, but one thing remains constant. It is the growing rate of competition which is always tough - whether in traditional commerce or ecommerce. But with the staggering growth of e-commerce and digitalization, competition has tightened even more leaving less
- [Curate Instagram for Followers](https://ngny.com.au/how-to-curate-your-business-instagram-feed-to-grow-followers/) - According to the latest statistics, Instagram has over 1 billion active users as of 2022. Over the last 12 months, the increase of active users kept on climbing and it placed Instagram as the fourth most used social media platform. So it is no wonder that even businesses now have their own Instagram accounts, as
- [Social Media for Business Growth](https://ngny.com.au/social-media-platforms-that-can-help-you-grow-your-business/) - When the pandemic started back in 2020, more consumers opted to use social media for most of their needs including groceries, fast food deliveries, home-cooked meals and many other services. Consumers preferred to buy their products online in the comfort of their homes due to the fear of potential infection and/or due to lockdown or
- [Customer Value in Starting E-commerce](https://ngny.com.au/understanding-customer-value-creation-and-its-importance-for-a-starting-e-commerce-business/) - In business, customer value creation is the ultimate goal as this is the key to earning customer loyalty, increase in profits, market shares, price and therefore repeat business. In short, customer value creation sells your product or service with more ease. That is why, if you’re just starting your business, it is important that you
- [Tips to increase Google ranking](https://ngny.com.au/tips-to-increase-google-ranking/) - With the unprecedented soar of Google and with the Search Engine Optimisation, your organic traffic is directly related to your search engine ranking positions. One way to achieve that is if you have impeccable copywriting using a prolific number of keywords in the Google index which will drive traffic to your website. There can be
- [6 Networking Tips at Supply Nation](https://ngny.com.au/6-tips-for-networking-with-other-indigenous-businesses-at-supply-nation-events/) - Consistent attendance at Supply Nation events is key to building a strong network within the Indigenous business community.
- [8 Reasons to Attend Supply Nation for Small Businesses](https://ngny.com.au/unlocking-growth-potential-8-reasons-why-supply-nation-connect-is-a-must-attend-event-for-small-business-owners/) - The Supply Nation Connect event is a key networking opportunity for Indigenous and non-Indigenous small businesses alike. By participating in this event, small businesses can benefit from a variety of networking opportunities and create valuable connections. Here are some of the top benefits of networking with other small businesses at the Supply Nation Connect event:
- [10 Strategies for Connections at Supply Nation](https://ngny.com.au/10-strategies-for-building-lasting-connections-with-indigenous-businesses-at-supply-nation-connect-events/) - Establishing meaningful connections within the Indigenous business community is essential for unlocking your business's full potential. Attending Supply Nation Connect events offers a unique opportunity to create and nurture these vital relationships, paving the way for collaboration, support, and lasting success in the competitive business landscape. Here are some tips to help you effectively connect
- [10 Reasons Indigenous Businesses Should Attend Supply Nation](https://ngny.com.au/10-compelling-reasons-why-indigenous-businesses-should-attend-the-supply-nation-connect-event/) - The Supply Nation Connect event is an annual gathering that brings together Indigenous businesses, government agencies, and corporate Australia to celebrate the achievements and growth of the Indigenous business sector. This event provides a unique opportunity for Indigenous business owners to network, collaborate, and learn from industry experts. In this article, we will explore the
- [Website Legals explained, what they are and why they are important?](https://ngny.com.au/website-legals-explained-what-they-are-and-why-they-are-important/) - Website Legals Explained The positioning of Website Terms & Conditions, a Disclosure statement, and a Privacy Policy are all crucial documents that enable an organisation to provide specific information and access to this information for all users. They cover a wide range of situations and should be considered when undertaking a new or refreshed website

## Pages

- [Home](https://ngny.com.au/) - NGNY is a 100% Aboriginal owned and operated digital agency. Indigenous Digital Economy. Founded by Liam Ridgeway & John Saulo in 2014.
- [Development](https://ngny.com.au/development/) - NGNY builds websites, mobile apps and progressive web apps.
- [Our Work](https://ngny.com.au/our-work/) - We are dedicated to empowering Aboriginal and Torres Strait Islander communities through innovative digital solutions. Our work is centered on delivering tailored digital strategies that create meaningful opportunities, drive economic development, and enhance the digital presence of Indigenous-led organizations. We are committed to fostering long-term success and supporting the aspirations of Aboriginal and Torres Strait
- [Hosting](https://ngny.com.au/hosting/) - NGNY offers web hosting services including shared & VPS hosting from $10 per month.
- [Design](https://ngny.com.au/design/) - User Interface (UI) Design, graphic design, branding, Indigenous creative design
- [About](https://ngny.com.au/about/) - Ngakkan Nyaagu is a one hundred percent Aboriginal owned company co-founded by Liam Ridgeway and John Saulo. Striving to build an Indigenous Digital Economy
- [FAQ](https://ngny.com.au/faq/) - Frequently Asked Questions Website DevelopmentApp DevelopmentGraphic DesignHostingCRM What is website development? Web development is the work involved in developing a Web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex Web-based Internet applications (Web apps),
- [Matching Grant Application](https://ngny.com.au/matching-grant-application/) - "*" indicates required fields NGNY Grant Matching Qualification Form Time to complete: 2 minutes Please note: To apply you must be the owner/operator of an Aboriginal Organisation registered with ORIC and your current ICN number. All questions are requiredDo you have a current Indigenous Corporation Number?* Yes No Do you have a current registered ABN
- [Contact](https://ngny.com.au/get-in-touch/) - Call NGNY on 1300 64 NGNY (6469) Email NGNY at info@ngny.com.au
- [Project Completion Survey](https://ngny.com.au/project-completion-survey/) - Project Completion Survey To enable the team to continue to provide top-shelf service and product offerings, we would like to invite you to take part in a feedback forum to allow us to continue to develop the current processes and make them even better with your received insights and feedback. We truly appreciate your time
- [Hosting Exit Feedback Survey](https://ngny.com.au/hosting-exit-feedback-survey/) - Hosting Exit Feedback To ensure our Hosting team continues delivering high-quality service and reliable product offerings, we invite you to participate in a service feedback forum. Your insights will help us refine our processes, identify areas for improvement, and enhance our hosting frameworks and support services. We greatly appreciate your time and valuable feedback, which
- [Contact Detail Update](https://ngny.com.au/contact-detail-update/) - Contact Detail Update "*" indicates required fields Organisation/company name*Contact name* First Contact email* Contact phone number*Are there any other changes in your organisation/company that you would like to note? Δ
- [Legals](https://ngny.com.au/legals/) - Terms & Conditions, Privacy, Disclaimer
- [Client Services Agreement](https://ngny.com.au/client-service-agreement/) - Client Service Agreement Particulars Agreement Date The date the last party signs this Agreement. Background (a) NGNY provides design, digital communication, website and mobile application development services. (b) The Client wishes to engage NGNY’s services in accordance with the terms of this Agreement. Agreement to provide services A.1 Commencement & Term (a) This
- [HomesNSW Survey 2024](https://ngny.com.au/homesnsw-survey-2024/) - Improving Aboriginal Digital Service DeliveryONLINE SURVEY INTRODUCTION & PARTICIPANT GUIDE Audience: Aboriginal Housing ClientsStart the SurveyPARTICIPANT ENGAGEMENT GUIDE CONTENTWhy are we sending you this survey? We believe in the human centred approach to develop and improve technology solutions and products. As an Aboriginal person and a Homes NSW client you have a unique lived experience and
- [NGNY - Supply Nation](https://ngny.com.au/supply-nation/) - Supply Nation brings together the biggest national database of Aboriginal and Torres Strait Islander businesses with the procurement teams of Australia’s leading organisations to help them engage, create relationships and do more business.
- [NGNY - B-Corporation](https://ngny.com.au/b-corporation/) - Certified B Corporations represent an emerging group of companies which, across the globe, are using the power of business to create a positive impact on the world and generate a shared and durable prosperity for all.
- [Indigenous Procurement Policy](https://ngny.com.au/indigenous-procurement-policy/) - The IPP is designed to help Indigenous businesses to grow and to drive demand for Indigenous goods and services while stimulating the development of the Indigenous Economy.
- [Employment Opportunities](https://ngny.com.au/employment-opportunities/)
- [NGNY - NSWICC](https://ngny.com.au/nswicc/) - The NSWICC is the peak body for Aboriginal business in NSW and a powerful voice for the needs of Aboriginal entrepreneurs, business owners and enterprising communities.

## Case Studies

- [National Native Title Council](https://ngny.com.au/case-study/nntcs-transformative-rebrand-journey/) - NNTC's Transformative Rebrand Journey After two decades of advocacy, the National Native Title Council (NNTC) partnered with NGNY to create a bold new identity that would honor its past while embracing the future. The challenge was complex: develop a brand that spoke authentically to First Nations communities while maintaining the professional gravitas needed for government
- [Homes NSW](https://ngny.com.au/case-study/homes-nsw/) - Co-Designing for Inclusion: Enhancing MyHousing NSW Homes NSW engaged our team to identify strategic opportunities for improving the MyHousing digital platform—enhancing usability, accessibility, and cultural safety for Aboriginal tenants. This initiative aligns with national priorities outlined in the Closing the Gap Annual Data Compilation Report (July 2024) and aimed to “meet clients where they are”
- [The Mabo Centre](https://ngny.com.au/case-study/the-mabo-centre/) - First Nations Futures – Empowering Leadership with the Mabo Centre NGNY is proud to collaborate with the National Native Title Council and the University of Melbourne on the Mabo Centre — a powerful new platform driving First Nations leadership, economic development, and Indigenous self-determination. Named with the blessing of the Mabo family, the Centre honours
- [Gulyangarri Public School](https://ngny.com.au/case-study/gulyngarri-public-school/) - NGNY collaborated with Gulyangarri Public School to design a logo and brand identity reflecting its rich cultural heritage and connection to the local environment. Guided by the school’s name—meaning “Children”—and its values of learning, kindness, and courage, NGNY incorporated elements symbolizing the land, river, and community into the logo. The process involved integrating feedback on
- [Suncorp Innovate Reconciliation Action Plan](https://ngny.com.au/case-study/suncorp/) - NGNY was engaged by Suncorp to design their Innovate Reconciliation Action Plan (RAP), bringing their vision to life through a thoughtful and iterative approach. Centering the design around Ripples of Healing, a powerful artwork by Belle Artates, we ensured that the document visually reflected the spirit of reconciliation. Through close collaboration and refinement, we delivered
- [First Australians Capital](https://ngny.com.au/case-study/fac/) - First Australian Capital (FAC) approached NGNY to redesign their brand and create a digital platform that resonated with Indigenous entrepreneurs. We delivered a culturally-aligned, human-centered solution, beginning with a custom logo that blends natural, curved edges for approachability and bold letterforms for strength and confidence. This new visual identity reflects FAC’s mission to empower Indigenous
- [Dhawura Ngilan Business & Investor Initiative](https://ngny.com.au/case-study/dnbii/) - NGNY partnered with the Dhawura Ngilan Business and Investor Initiative (DNBII) to create an engaging design for their brand, amplifying their vision for First Nations cultural heritage. Guided by the DNBII emphasis on self-determination and Free, Prior, and Informed Consent, NGNY was challenged to create a design celebrating Indigenous heritage while fostering accessibility and clarity.
- [Pfizer Innovate Reconciliation Action Plan](https://ngny.com.au/case-study/pfizer/) - NGNY partnered with Pfizer to design their Innovate Reconciliation Action Plan (RAP) 2024, following the well-received RAP 2022-2023. Maintaining continuity while signalling progress, NGNY incorporated a refined colour palette and updated design elements to align with Pfizer’s vision for reconciliation. Using culturally resonant artwork and imagery, the document highlighted achievements from the Reflect RAP and

## Employment Opportunities

- [Producer (Project Delivery)](https://ngny.com.au/employment/producer-project-delivery/) - Full-Time | 6 Month Initial Contract $85,000 – $95,000 incl. superannuation Sydney / Hybrid Flexible About NGNY Ngakkan Nyaagu (NGNY) is an Aboriginal-led digital, communications and creative organisation working across government, community, health, education, not-for-profit and corporate sectors. Our work spans: digital strategy and delivery communications and storytelling web and platform development campaigns and engagement
- [Client Partner (Contract – Part-Time)](https://ngny.com.au/employment/client-partner-contract-part-time/) - Applications close: 4:00pm, Monday 4 May The Role We’re looking for a Client Partner to support and engage our existing client base over a 3-month contract period. This role is focused on: Keeping client relationships active and well-supported Coordinating and progressing small-to-medium bodies of work Ensuring nothing falls through the cracks You’ll work closely with

## Category

- [Design Consulting](https://ngny.com.au/case-category/design-consulting/)
- [Design Guidelines](https://ngny.com.au/case-category/design-guidelines/)
- [UI Design](https://ngny.com.au/case-category/ui-design/)
- [Website Build](https://ngny.com.au/case-category/website-build/)
- [Design](https://ngny.com.au/case-category/design/)
- [Reconciliation Action Plan](https://ngny.com.au/case-category/reconciliation-action-plan/)
- [Branding](https://ngny.com.au/case-category/branding/)
- [Consulting](https://ngny.com.au/case-category/consulting/)