Yabun Festival is the largest one day celebration of Aboriginal and Torres Strait Islander cultures in the country.
Held annually on 26th January upon the traditional lands of the Gadigal people at Victoria Park, Camperdown, the festival has a vibrant program of the arts, dance, music and speakers.
NGNY introduced the Gadigal Information Services team to a three stage branding process, allowing them to create the brand direction for Yabun Festival 2015. Implementing a long-lead timeline was important to allow the Gadigal team an opportunity to consult with necessary parties. This also extended to the delivery of final artwork design.
NGNY established the first stand alone Yabun Festival website for the 2015 edition. A simple one page site with static information was settled on by the client. Analytics was implemented to give the client real data for future site development.